Whereas a form at the bottom of a blog post typically converts at 3% to 8%.Ī bit off topic, but we have to stop here to make a quick note about conversion rates. For example a good landing page should convert qualified visitors to an email subscriber at a rate between 15% and 40%. Using ConvertKit makes it really easy to setup multiple forms and track views and conversion statistics separately for each one. Change up the wording slightly so it reads like a blog post and not like an email and make use of that valuable real estate at the bottom of the post with an email opt in form.
EMAIL NEWSLETTER EXPERT PRO
Pro tip: A great place to re-use your email content is on your blog. The first sign up form is what you connect to your Teachable pre-launch interest list page, the second will go at the end of each of your educational blog posts. Now you need two sign up forms that each point to that same list.
Give a 2 line synopsis of what’s said in that post.Īfter your launch you can add those course-specific subscribers into your “all subscribers” or “general list” tag so you can keep in touch with them long term. Since the timing and details inside these launch emails are crucial to both teaching about your product and also building anticipation, we give you the framework right inside ConvertKit every time you go to create a new email sequence.
EMAIL NEWSLETTER EXPERT HOW TO
Instead I tell them exactly when the product will be available (8:00 AM Eastern tomorrow) and to expect another email from me at that time.” How to Setup Your Email Sequence The one thing the email doesn’t include is a link to buy the product. This email covers the benefits of the product, pricing information, and even answers frequently asked questions (that actually haven’t been asked yet).
The day before launch I send out a detailed email providing every bit of information my subscribers need in order to make a purchase. Then I give a clear date for when the product will launch and be available for purchase. Each time I talked about it the likely buyers got more and more excited. “With my previous launches I had built up to anticipation over a matter of weeks, not months or years. Now for some great news from ConvertKit founder, Nathan Barry: The reputation and anticipation they build just helps sell their product even more.Īre you convinced that anticipation matters? Good. Doing that makes their restaurants book out months in advance.
EMAIL NEWSLETTER EXPERT TV
My guess is that most of those who come to mind have cookbooks and TV shows where they give out every secret recipe. Then they put those videos online and on television – there are several cable networks devoted to shows just like this.Īren’t they scared another restaurant will open up across the street, steal their best recipes, and put them out of business?īy teaching these chefs build credibility and an audience. They go a step further and get cameras to record every step of the process while they narrate, providing every detail that you may have missed reading their recipes. Imagine that, the trade secrets of your business, your competitive advantage, made available for the entire world.īut chefs don’t stop there. These recipes get bundled into books and sold to everyone for just $15 or $20. They take their secrets, what we know as recipes, and write them down in a way that is easy to follow. Locked down behind firewalls and protected by non-disclosure agreements. Not according to the chefs of the world.In most industries trade secrets are kept, well, secret.
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